Lead lifecycle4. Schedule follow-ups

4. Schedule follow-ups

A follow-up is a reminder to contact the lead again at a specific time. The vast majority of conversions happen on the second, third, or fourth contact — so follow-ups are where pipelines are won or lost.

What a follow-up is

In Calliyo, a follow-up is:

  • Attached to one lead.
  • Scheduled for a specific date and time.
  • Owned by the assigned agent.
  • Resolved by the agent (after the next call) or expired (if missed).

When a follow-up is scheduled, the lead automatically moves to the Followups status (a protected pipeline stage — see Lead statuses).

Scheduling a follow-up

After a call, click “Schedule follow-up”

From the lead’s call panel, after logging the call, click Schedule follow-up.

Lead detail with follow-up modal

Pick a date and time

Defaults to the next working day at 10:00 AM in your company timezone. Pick any future date/time.

What’s the next step? What did you promise the lead? “Send pricing PDF Tuesday”, “Call after demo with manager”, etc. Future you will thank you.

Save

The follow-up appears on:

  • The lead’s timeline.
  • The agent’s Follow-up history page (open ones at the top).
  • The Dashboard “Due today” counter when the date arrives.

Working through follow-ups

Each morning, the agent’s dashboard shows how many follow-ups are due today. Click the counter to filter Tasks to just those.

Follow-up history page

When the follow-up call happens, the agent:

  1. Opens the lead from the follow-up list.
  2. Makes the call (see Call the lead).
  3. Logs the call outcome — Calliyo automatically marks the follow-up resolved when a new call is logged on the same day.
  4. Either schedules another follow-up, or moves the lead to a terminal status (Interested, Customer, Not Interested).

Notes vs. follow-ups

Calliyo stores both notes and follow-ups in the same place internally, but they behave differently in the UI. See Notes vs. follow-ups for the distinction.

What happens to old follow-ups?

A follow-up that hasn’t been resolved by its scheduled time:

  • Shows up as Overdue on the agent’s dashboard.
  • Doesn’t auto-resolve — the agent decides.
  • Is included in the Overdue follow-ups metric in Reports.

Don’t let overdue follow-ups pile up — they’re the early signal that an agent is overloaded or has stopped working their queue. Managers should watch this metric.

What happens next?

A successful follow-up usually leads to either more follow-ups (nurture) or a final outcome. The final outcome we care about is conversion → Convert to customer.